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Coca Cola

Coca Cola (Picture 1)


In 1886, Coca-Cola was born in Atlanta, Georgia, USA, and since then it has blended with social development to inspire innovation. Now, it brings a wonderful feeling of joy to people all over the world every day. At present, there are 1.7 billion consumers in the world drinking Coca-Cola products every day, about 19,400 bottles per second. In October 2016, Coca-Cola ranked third in the world's 100 most valuable brands in 2016.

On May 8, 1886, Dr. John. Stith. Pemberton of Georgia, USA, wanted to invent a drink, a drink that many people who need supplemental nutrition like to drink. That day, he was stirring the finished drink and found it to be refreshing, calming and relieve headaches. He added the liquid to the syrup and water, and then added the ice. He tasted it and it tasted great. However, in the second cup, the assistant accidentally added soda (carbon dioxide + water). This taste is better. Partner Frank M. Robinson inspired the two ingredients of syrup to inspire the naming. The ingredients are the leaves of Coca and the fruit of Kola. For the sake of uniformity, Robinson changed K to K and then added a cross between the two words, so Coca-Cola was born. Coca-Cola is priced at five cents.

In 1888, Asa Kandler saw the market prospects of Coca-Cola, purchased its shares, and mastered all of its production and sales rights. Candler began selling the original liquids for making drinks to other pharmacies, and also began to advertise on the billboards of the train station and town square. In 1901, the advertising budget reached $100,000.

What really made Coca-Cola stand out was two American lawyers. They went to the office of Coca-Cola's owner, Asa Kandler, to propose an innovative way of business cooperation, which was sold to them by the Coca-Cola Company. They invested in the company and the point of sale, sizing and bottling the syrup. , sale, production and quality assurance according to Coca-Cola's requirements. In 1899, Kantler sold the first assembly concession for the beverage for $1. The Coca-Cola Company allowed them to use the Coca-Cola trademark to advertise, this special bottling system, which has since produced Coca-Cola's factories.

In 1919, Elntst Woodruff bought Coca-Cola from the heirs of Asa Kandler for $2.5 million. In 1923, his son Robert W. Woodruff, one of the most important figures in the history of Coca-Cola, became CEO of Coca-Cola, and Woodruff began working with the company's bottling franchisees to promote bottling whenever and where consumers want Coca-Cola. Merchants make drinks "at your fingertips when you need them."

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