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Italian fashion brand Gucci

Italian fashion brand Gucci (Picture 1)


Gucci, an Italian fashion brand, was founded in 1921 by Guccio Gucci in Florence, Italy. Gucci's products include fashion, leather goods, leather shoes, watches, ties, scarves, perfumes, household items and pet supplies. Gucci brand fashion has always been famous for its high-end, luxury and sexy. The brand image of “identity and wealth” has become the darling of the upper class. It has always been favored by business people, and fashion is elegant. Gucci is now the largest fashion group in Italy. On June 8, 2016, “BrandZ Global Top 100 Most Valuable Brands 2016” was announced, and Gucci ranked 80th.

In 1919, the Italian Guccio Gucci lived in London and Paris, and he was fascinated by the taste of the local fashion people. After returning to Florence in 1921, he opened a shop specializing in high-end luggage accessories and equestrian supplies, selling fine leather goods made by the best local craftsmen and putting the Gucci logo on it. In just a few years, this store has attracted a number of customers with backgrounds at home and abroad. This great success prompted Guchio Gucci to open his first store in Rome in 1938.

In 1953, the founder Guccio Gucci died, and the company's New York branch opened in the same year, which marked Gucci began to attack the global market. In the 1960s, with the establishment of Gucci London, Paris and Palm Beach, Florida, this Italian brand that represents fashion and taste stood firm in the world's most important markets. By the end of the 1960s, "GG" officially became the brand identity of Gucci. In 1970, Gucci's global expansion pointed to the Far East, and Hong Kong and Tokyo had their own stores. In the early 1980s, Gucci's company leadership was mastered by Maurizio Gucci, but at this time, the internal disputes of the Gucci family affected the company's development, and Gucci's brand image began to decline. In 1990, American Tom Ford joined Gucci as the company's creative director of women's wear. His arrival heralds the beginning of a revolutionary transformation of Gucci.

In 1994, Tom Ford was appointed as the creative director of all products of Gucci Group. In March of the following year, he launched a satin shirt, mohair top and velvet trousers that made his reputation stand out, creating a modern, sexy and glamorous combination. A new image. Tom Ford has drastically reorganized Gucci, transforming this traditional brand into a brand new modern spokesperson, making Gucci a fashion representative for young people. In the wave of European and American luxury brand transformation in the 1990s, Gucci was undoubtedly the most successful in redefining its position in the fashion world. Since March 1994, Gucci has been the most influential super heavyweight fashion brand in the world. At the same time, it began to gradually become a member of the Gucci Group under the brand of the world's fashion and fashion brands, such as the Saint-Roland.

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