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Austrian Swarovski crystal

Austrian Swarovski crystal (Picture 1)


Swarovski from Austria is the world's leading manufacturer of precision-cut crystals, offering crystal elements for fashion, jewelry, lighting, architecture and interior design. Swarovski's two main businesses are responsible for the manufacture and sale of crystal elements and the design and manufacture of finished products. Swarovski crystals have become an essential element of international design. Since 1965, the company has provided precision cut natural and synthetic gemstones for the fine jewellery industry.

At the beginning of the development of Swarovski, that is, in the first half of the 20th century, it was a time of frequent war and economic turmoil, but Daniel has always been good at finding new ways in adversity, and the Austrian unnamed town Wattens has become The feng shui treasure that made Daniel's career soar, not only helped Swarovski's crystal products open up the market, but also inspired a steady stream of innovative inspiration. At the beginning of the 20th century, Daniel's three sons William, Friedrich and Alfred began to participate in the father's business manufacturing business. Daniel began experimenting with artificial crystals in 1908. They built a laboratory next to the villa in Wattens and spent three years designing and melting the furnace. In 1913, Swarovski began mass production of its own flawless synthetic crystal stone, which was quickly sought after by the market.

With the outbreak of the First World War, Swarovski was caught in the dilemma of lack of machinery and raw materials. After two years of development, Daniel introduced an automatic sander in 1917 to process crystal products. In 1919, Daniel gave this The machine is registered with a patent. In the 1920s, European and American fashion circles began to wear skirts decorated with pearls and crystals. Seeing the emerging market demand, Daniel invented a popular stone belt in 1931, which was adorned with beautiful broken crystals that could be sewn directly on clothes or shoes. Swarovski's crystals have become popular, with top fashion brands such as Chanel, Gucci, and Dior, as well as film companies and Hollywood stars.

In 1976, Wattens achieved another leap in the history of Swarovski. The Winter Olympics were held in Innsbruck, the capital of Tyrol, and Swarovski's designer Max Schreck also accidentally made a crystal mouse using piecemeal materials of crystal luminaire components. It is the first crystal product that has been introduced to the market in the company's history and immediately became the best-selling souvenir of the Winter Olympics. Inspired by this, Swarovski has launched a series of "Silver Crystal" ornaments with the theme of small animals, flowers and plants. In 1987, the company established the "Swarovski Collector's Club". So far, the collection club has 450,000 members in more than 30 countries around the world. The "Silver Crystal" series has become the symbol of Swarovski.

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